I'm not sure what I'm doing wrong when making a site. There's a very specific kind of setting I want to run (and I won't get into specifics here because this isn't a stealth interest check), but whenever I try to launch it, it never seems to gain any traction. I tried a lot of stuff - I got rid of systems, simplified the lore, got a fancy skin - but for some reason, getting even a handful of members with my site's premise seems to elude me. Am I just bad at marketing? And if so, how do you get better at that? I just don't know how people seem to get these thriving communities so easily. Is there some sort of clique I'm not a part of or strategy I haven't considered? From a marketing standpoint, you want to make sure your site goals are SMART. And no, I’m not saying you’re not smart, it’s actually an acronym! It stands for: S: Specific: You want to make sure you’re advertising the big thing (whatever it is) about the site that you want to highlight. M: Measurable: And make sure that the big thing has some sort of measure to it so you can see the success of it. I think someone else already suggesting getting hype through an interest check. Make sure there’s measurable hype before you even start. A: Attainable: Sometimes site premises just won’t work, so you have to be realistic in what other people will be interested in and capitalize on their interest. R: Relevant: Make sure your ads are relevant to your content, but ALSO make sure that your content is relevant. What’s popular right now? How can you use that to interest people? T: Time-bound: Set an opening date based on the above criteria, make it something people have to wait for. Not only does it build interest, but gives people time to wind down from other things they may be doing in anticipation of your site opening. I hope this helps a bit! My learnin’ finally might have come in handy, wooooo. — Your friendly neighborhood bachelor of marketing gal
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