If you're an admin, it pays to know your member base very well, which includes knowing if your most invested writers are susceptible to burnout. Of course, it is difficult to identify the rhythms of your players until you have a steady cast and have created a myriad of events and activities for them to try. In the end, you're creating events, rewards, and systems for your site's invested players. Not another site's after all.

Designing events and rewards that allow players to feel that completion is possible, to feel success (on top of acting as narrative tool builders ICly and OOCly) is paramount for motivation and healthy involvement in the hobby—and in your site. Otherwise, events from RP Bingo to the classic mega thread can become daunting work that may not be overcome on the part of the player and occasionally, on the part of the staff. We are all susceptible to that "RP as work" mindset, especially if we consider how we may view our "posting queue or tags". In an ideal world everyone would perform healthy approaches to our favorite pastimes independently, but that's not easy! It does help when particular systems or guidelines are in place to encourage more sustainable practices.

I think it's quite tricky to balance an event (should there be rewards apart from plot hooks, narrative connectivity, the satisfaction of character development, etc.) that honors the most active of players and acknowledges those who play casually in a satisfying manner. To help circumvent this, I believe it's better to have various kinds of events throughout the year. Some that are geared toward and reward the most active concretely. Some that are geared toward more light engagement with a leveled playing field. Some that spotlight particular genres, particular processes of writing, etc. Perhaps, ensuring that your "rewards" (if they are physical) are not forever gated and are able to be accessed at a later date, can help mitigate any FOMO. However, I do believe that the most active and invested of players will ultimately be (and should be) the most rewarded in the end. You give as much as you get!

Other aspects that need to be considered are site economy, staff workload, other systems or mechanics that interface with the event/the site as a whole, logistics behind running an event, and what an event is aiming to achieve tonally, narratively, etc. 

The aspect of player burnout, rewards, and activity is a tricky and complex issue, I think! At least, that's how I feel as someone running a site. In the end, I think trying to derive enjoyment and satisfaction out of the stories we actively weave with our characters and treating any fancy title, item sprite or forum-dollar as an optional cherry on top is the most sustainable way to go.

Thank you for your input! I don't particularly agree, sad to say, seeing as this gives off a more 'I care about x percent of my site over others on the site' because you're labeling people as either invested or not based on what, exactly? I don't know but I really feel bad reading it as I did because it gives off a sense of favoritism. Also I still strongly stand against the idea of punishing other people for what some percentage of the site may feel as 'work' or 'overload' because this is RP which is a huge hobby, not work, so if some people are susceptible to burnout that's really a personal problem, not something the staff should care about or punish others for. If some people enjoy it, let them. If others find it daunting to do a certain amount of posts, that's on them? They're free to not post as much and participate as much as others who can, will. It's a matter of limiting others for the sake of a favorited group, seeing as everyone should have the ability to put their whole foot into the event or situation if they want and if others can't keep up then that's ok since nobody is forcing them to do so from the get-go. Circulating event rewards (as in the case of popular games such as Genshin Impact with their banners, for example) easily get rid of FOMO, as well, so I disagree on that since that also seems highly personal on a case-by-case basis as opposed to the overall blanketing gatekeeping one would be doing through the opposite (keeping other, 'less invested' though they're posting a lot? So how would they be 'less invested' when it insinuates the 'more invested' individuals are the ones suffering from having to post more? from participating as they want). That's just how I read it and I'm probably wrong but I guess I'll just agree to disagree and that's just my opinion. I don't know your site either so I mean if it works for you that's great and cool! Very cool to see insight on it.

Oh that actually brings up another idea I remember people bringing up! I am feeling fortunate to have found a nice little RP group because it makes it really weird to catch up as a new member when there's favoritism on a site. I've gone through this kind of site once or twice and it's never been any fun, especially when they deny it. If a site is open, there should be an equal opportunity for people to participate and enjoy it. My heart goes out to people who feel like they are too scared to participate in such sites, because remembering it made me relive those sad moments.