from my experience, family wanted ads tend to be the most popular — swiftly followed by ship ads. both of these make sense, IMO, people like loose-y ads that give them easy connections with an immediate backstory hook, and shipping is really really popular in rp circles. if the ad has matching fcs (i.e. say lumine to someone's aether jenshin impact; blade to someone's DH hsr), it'll likely get picked up quickly too.
i feel like ace is also legit tho re: the point of "it depends on the character" and ill add that maybe the rp-er too; if the character is popular, well-beloved, or the fc is hot — yeah, people are gonna bite lbr LMFAO. similarly, if the rp-er is big in the community, also a solid chance that their ads will get a ton of attention.
for me, i tend to gravitate toward taking wanted ads that present rlly strong and complicated dynamics. i'm very vocally a pretentious tragedy liker, and that shows in a lot of ads i tend to take — antagonistic, difficult, broken relationships, unresolved histories, what have you. i tend to heavily prefer ads with detailed ideas / asks too, since they help me understand what is wanted from a character and what the plot i may be getting into looks like. if the ad/rp-er isn't able to give that kinda detail, it'll make things (for me) a bit more difficult in configuring my character and what i'd wanna do with them. if it's a ship ad, it has to be something that is Very Specifically In The Niche I Like(TM) of "tragic, sad, unresolved, bitter, complicated, or all of the above".
not necessarily an answer to the question but is tangentially related imo: i think that the "after" portion of taking a wanted ad is extremely pivotal too. like, if you (the ad maker) aren't able to plot with, involve, or help integrate the person who took your ad without informing in advance that they'll need to do shit on their own (i tend to preface like 90% of my ads with a "i encourage player agency, start shit without me pls" for this reason), it'll be a damn difficult to maintain the ad. i know that one of my favorite "taking wanted ads" experiences was taking someone's family ad and them going out of their way to involve me in all the current happenings of the family, offering threads, and other members of their family (or the team surrounding it) jumping to plot. genuinely did SO much for my experience writing that character and being in that site.
similarly, i think that ad-takers also should make efforts to reach out to, and plot with, the people they took an ad from after apping in the character too, god only knows ive seen so many times people take ads specifically catered for someone's character only for the ad to just never plot with that character and turn to plot with other people instead. (also cel being a tired and jaded rp-er thats seen, heard, or experienced enough rp drama disclaimer note: please please please only take ads from rp-ers you respect and/or are willing to plot and write with; i've seen this happen enough times that i really cannot grasp the concept of taking an ad with someone you actively dislike, think lowly of, or etc. it just feels like alchemy for longterm resentment, dissatisfaction, and a waste of everyone's time)
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